As a child of the 70s, CANS founder Jaroslav Beck remembers how kids like him were “trained” to develop a sweet tooth, with the food and beverage industry "taking advantage of our species’ drive to consume sugar and fat above all else to survive". Then when we realised that sugar was bad for us, the industry came up with non-sugar sweeteners, which simply compounded our health problems. This worsening situation inspired him to create a range of fizzy drinks which turn the whole soft drinks industry (and it's obsession with sweetness) on its head, with a refreshing drink that is loud and proud about being "not sweet". The CANS range is free from any added sugar or sweeteners, and contains only sparkling water and just 4% fruit juice.
Launching in the UK in March 2025, we cannot wait to see how CANS is going to shake up the entire soft drinks industry, which currently offers so few truly healthy options for our children and teenagers.
Jaroslav Beck, Founder
“We want CANS to be part of a movement that changes the current food situation our children are in, hooked on sugar and artificial sweeteners. Why can’t we bring up the next generation to favour non sweet flavours and products that aren’t loaded with sugar or non-sugar sweeteners. Our fellow KFDC members are the perfect partners for CANS to collaborate with as well all start empowering kids to take control of their future and health outcomes.”