Challenging
& Changing Our Children’s Food Culture
The first UK membership association dedicated to healthier children’s food and drink brands
What We Do
We represent the brands that are redefining children’s food and drink
We build impactful industry collaborations
We empower parents to make informed, confident decisions
We work to create a healthier food environment for every child
With the support of our independent panel of accredited dietitians and nutritionists, we have developed a set of membership criteria which take into account the whole nutritional spectrum, from artificial ingredients to sugar and salt levels. Member brands must meet these standards in order to become "KFDC Approved", thereby offering an easy and simple way for everyone to know which products really do represent a healthier choice.
Our Members
Now Partnered with Netmums!
We are thrilled to announce our recent partnership with Netmums’ new Family Food platform. For 25 years, Netmums has been supporting families with help and advice rooted in the realities of being a parent in the modern world. They’ve identified that feeding kids can be one of the most challenging parts of being a parent, and have set out to help families navigate this tricky journey.
“We're delighted to be working with the Kids Food and Drink Collective to further our shared mission of supporting parents and making family life that bit easier. Together, we can give mums, dads and carers the confidence that the food they’re putting on the table is healthier, affordable, and something kids will actually enjoy.”
Louise Burke, Editorial Director, Netmums
Join the KFDC
Join the KFDC
With the support of our independent panel of accredited dietitians and nutritionists, the Kids’ Food and Drink Collective has developed a set of criteria that a brand’s products will need to meet in order to join. It has been informed by public health guidance and aims to capture products that show a commitment to promoting improved health, nutrition, and overall well-being.
Please visit our How to Join page to find out more about our applying to become a member of the KFDC.
KFDC Blog
