Now the UK’s leading natural condiment brand, Dr Will's is on a mission to make everyday food better. Co-founded by friends Dr Will Breakey and Liam White, it all began with a desire to improve a product that can usually be found on most children's plates - tomato ketchup!

Sweetened only with dates and no refined sugar, Dr Will’s ketchup contains 38% less sugar overall than Heinz. It was such a success that the range has expanded to include mayos, hot sauce, and dressings that all contain no refined sugars or artificial sweeteners and are minimally processed. Best of all they taste amazing!

All of the Dr Will’s products can now be found in Tesco, Waitrose, Ocado and Co-op nationwide.

Co Founder Liam White

“We're excited to be joining the Kids' Food & Drink Collective. At Dr. Will’s, we believe in making healthier food choices easier and more accessible for families. Joining the KFDC allows us to collaborate with like-minded brands, share insights, and help drive positive change in the children's food space.”