We have worked with renowned children’s dietician and author of The Ultimate Guide to Children’s Nutrition Lucy Upton to devise a set of initial criteria that a brand’s products must meet in order to join…

1. Products must be HFSS compliant (if applicable to their category). 

2. Products must contain no artificial colours, flavours, preservatives or sweeteners.

3. Any other artificial ingredients used in the product must be limited to one and essential to product quality and efficacy.

4. Products must contain 4g or less added free sugars (inc refined sugars, honey, syrups) per pack/serving. (Where a single serving is under 20g / 20ml, products must contain 10% or less added free sugar.)

5.  Where free sugars are added in the form of fruit puree, concentrates or juice, products must be made up of 40% or less per individual pack or serving.

In addition we also subject a brand’s product range to a points-based analysis, to determine whether they meet our definition of what constitutes a healthier food or drink choice for children.

More detailed information about our joining criteria is available on request.