We have worked with well-renowned children’s nutritionist and dietician Lucy Upton to devise a set of initial criteria that a brand’s products must meet in order to join…

1.Products must be HFSS compliant (if applicable to their category)

2.Products must not contain artificial flavours, colours, preservatives or sweeteners

3.Products must not contain more than 15% free sugars (this includes refined sugars or nectars, fruit juices, concentrates and purees, syrups (e.g. glucose, date, agave), dextrose and coconut sugar or nectar

In addition we also subject products to a points-based analysis, to determine whether they meet our definition of what constitutes a healthier food or drink choice for children.