More was founded by Ed van de Lande while he was deployed to Somalia with the British Army. Leaving behind his wife, who was working full-time, and their little boy, he realised there was a gap in the market for genuinely convenient and high-quality meals for growing toddlers. More Toddler Meals have been crafted with toddler development in mind, to encourage healthy eating from the earliest of years, by exciting their imagination through great taste. Best of all, they have been freeze dried, simply removing the water in the original food but none of the taste or texture. They are lightweight, can be taken anywhere and just need hot water added to prepare in minutes so are fantastic for busy parents who need to feed their child quickly whilst they’re on the go.
Ed van der Lande, Founder
“Trying to improve healthy eating from the earliest stages of life is a massive task and requires a multifaceted approach. Fundamental to this task is the importance of making it easier for parents to choose healthy options to feed their kids and this is where the KFDC plays such a brilliant role. For More Toddler Meals, being part of a group of great brands which are united by a common mission is incredibly exciting and we are fully committed to working collectively to achieve our combined aim.”