Headlines from the Food Foundation’s 2025 Broken Plate report

The Food Foundation’s annual Broken Plate report offers the most comprehensive study of the state of the nation’s food environment and systems, and compiles a comprehensive set of recommendations on what needs to change.

What is truly striking is just how many of the key problems relate to our children’s diets, and specifically the food that is marketed and sold to kids.

Some of the stats published include:

• For households with children, the most deprived fifth of the population would need to spend 70% of their disposable income to afford the government-recommended healthy diet

• 3/4 of baby and toddler snacks that have front of pack promotional claims contain high or medium levels of sugar

• Only 3% of breakfast cereals and 5% of yoghurts marketed at children are low in sugar

The report’s key recommendations around children’s food include:

• Restricting promotions on less healthy foods and increasing promotions on core staples and healthy foods

• Regulation the marketing and composition of baby and toddler foods, and restricting front of pack nutrition and health claims

• Creating better incentives for product reformulation

This is completely aligned with our goal of providing parents with a quick and easy way to discern which products are the healthier choice using our “KFDC approved” logo, thereby encouraging and incentivising less healthy brands to reformulate and improve the health credentials of their products.

We would highly recommend reading the whole report which can be downloaded here.