A new cohort of brands campaigning to make healthier, better quality children’s food and drink products more accessible and identifiable across the retail and food service sectors…

Our Key Objectives

1. To increase consumer and industry awareness of innovative businesses that are doing things differently and driving change

2. To campaign for improved access to a wider variety of healthier children’s food and drink products across every sector

3. To make it easier for consumers to identify which products are the healthier choice for their child

Challenging and Changing our Children’s Food Culture

“For all of us as founders, it’s not just about building a successful business. Primarily we are all driven by a desire to make a difference to the culture that surrounds children’s food.”

Jess Mackenzie, founder of the Kids’ Food & Drink Collective

What we do

  • We engage with charities and food policy professionals about the key issues

  • Promote

    We represent and promote small businesses who are doing things differently 

  • We lobby those in control of our current food environment to enact change

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KFDC Membership Benefits

Becoming a KFDC member offers many benefits, including

  • The use of the “KFDC approved” badge to publicise your brand's membership on your socials, website and products

  • The opportunity to be part of our ongoing dialogue with retailers and food service organisations

  • Publication of your brand’s WINS on our Linked In page

  • The chance to team up with other brands in the same space at events and tradeshows, reducing costs and increasing visibility

  • The opportunity to network and collaborate with other like-minded brands - as we've discovered there is definitely strength in numbers!

Officially Partnered with YF

The Kids’ Food & Drink Collective are now official partners of YF, an expert FMCG consultancy that helps innovative consumer businesses scale successfully.

Our members can access exclusive benefits, including invitations to YF events, discounts on all their private training courses AND a 10% discount and fast track access to their Starter Programme, which offers smaller brands the expert guidance and tools they need to grow from pre-launch to £10k+ in monthly sales. 

Our Members

Join the KFDC

Join the KFDC

With the support of our Paediatric Dietitian and Nutritionist, the Kids’ Food and Drink Collective has developed a set of criteria that a brand’s products will need to meet in order to join. It has been formulated to capture products designed for the target market (children 1-18 years) with a commitment to promoting improved health, nutrition, and overall well-being.

Please visit our How to Join page to find out more about our applying to become a member of the KFDC.