Challenging
& Changing Our Children’s Food Culture

The first UK membership association dedicated to healthier children’s food and drink brands

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What We Do

We’re bringing together businesses, brands and consumers in a common goal to drive up the standards of children’s food and drink, and make it easier and simpler to identify which brands represent a healthier choice for kids. 

How We’ll Do It

  • For Brands

    We offer our KFDC accreditation, demonstrating your commitment to making products for children that are nourishing, health-giving and delicious! Be part of our ongoing dialogue with the retail and food service sectors, end enjoy being part of a fantastic community of like-minded brands. 

  • For Consumers

    We offer a simple and easy way to quickly determine which products are genuinely the healthier choice. Our “KFDC approved” badge gives consumers immediate peace of mind without having to worry about misleading on pack claims or deciphering complex ingredient lists and nutritional information.

  • For Industry

    We offer an opportunity to partner up and make positive steps towards improving children’s health, with direct access to an entire category of market ready products and brands in one place, which are all accredited by the KFDC.

FIND OUT MORE

Our Members

HOW TO JOIN

Officially Partnered with YF

The Kids’ Food & Drink Collective are now official partners of YF, an expert FMCG consultancy that helps innovative consumer businesses scale successfully.

Our members can access exclusive benefits, including invitations to YF events, discounts on all their private training courses AND a 10% discount and fast track access to their Starter Programme, which offers smaller brands the expert guidance and tools they need to grow from pre-launch to £10k+ in monthly sales. 

Join the KFDC

Join the KFDC

With the support of our independent panel of accredited dieticians and nutritionists, the Kids’ Food and Drink Collective has developed a set of criteria that a brand’s products will need to meet in order to join. It has been designed in line with public health guidance and aims to capture products that show a commitment to promoting improved health, nutrition, and overall well-being.

Please visit our How to Join page to find out more about our applying to become a member of the KFDC.

KFDC Blog

Featured
The KFDC goes global!
The KFDC goes global!

We’re absolutely thrilled to announce the KFDC’s collaboration with consumer and lifestyle giant Majid Al Futtaim and global retailer Carrefour in one of the biggest shake ups the children’s retail sector has ever seen. 

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The Future of Food!
The Future of Food!

Surely pushing children's dietary health to the top of the agenda is the very definition of future proofing?

So it was absolutely fantastic to see no less than five Kids' Food and Drink Collective brands represented at the Future of Food event…

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Scrapples launches into Tesco
Scrapples launches into Tesco

Phenomenal news today from one of our amazing KFDC member brands…

Scrapples deliciously wonky apple crisps have seen in the new term by launching into Tesco stores nationwide!

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Little Dish joins the KFDC!
Little Dish joins the KFDC!

MASSIVE news! We are absolutely thrilled to announce the latest member of the Kids' Food & Drink Collective…Little Dish have been raising the bar with their high quality range of healthy, all natural toddler meals for almost twenty years…

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