A new cohort of brands campaigning to make healthier, better quality children’s food and drink products more widely available across the retail and food service sectors
Challenging and Changing our Children’s Food Culture
Our Key Objectives
1. To increase consumer and industry awareness of innovative businesses that are doing things differently and driving change
2. To campaign for improved access to a wider variety of healthier children’s food and drink products across every sector
“For all of us as founders, it’s not just about building a successful business. Primarily we are all driven by a desire to make a difference to the culture that surrounds children’s food.”
Jess Mackenzie, founder of the Kids’ Food & Drink Collective
What we do
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We engage with charities and food policy professionals about the key issues
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We represent and promote small businesses who are doing things differently
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We lobby those in control of our current food environment to enact change
Our Members
Join the KFDC
Join the KFDC
With the support of our Paediatric Dietitian and Nutritionist, the Kids’ Food and Drink Collective has developed a set of criteria that a brand’s products will need to meet in order to join. It has been formulated to capture products designed for the target market (children 1-18 years) with a commitment to promoting improved health, nutrition, and overall well-being.
Please visit our How to Join page to find out more about our applying to become a member of the KFDC.