Challenging
& Changing Our Children’s Food Culture
The first UK membership association dedicated to healthier children’s food and drink brands
What We Do
We’re bringing together businesses, brands and consumers in a common goal to drive up the standards of children’s food and drink, and make it easier and simpler to identify which brands represent a healthier choice for kids.
How We Do It
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For Brands
We offer our KFDC accreditation, demonstrating your commitment to making products for children that are nourishing, health-giving and delicious! Be part of our ongoing dialogue with the retail and food service sectors, end enjoy being part of a fantastic community of like-minded brands.
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For Consumers
We offer a simple and easy way to quickly determine which products are genuinely the healthier choice. Our “KFDC approved” badge gives consumers immediate peace of mind without having to worry about misleading on pack claims or deciphering complex ingredient lists and nutritional information.
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For Industry
We offer an opportunity to partner up and make positive steps towards improving children’s health, with direct access to an entire category of market ready products and brands in one place, which are all accredited by the KFDC.
The use of the “KFDC approved” badge to publicise your brand's membership on your socials, website and products
The opportunity to be part of our ongoing dialogue with retailers and food service organisations
Publication of your brand’s WINS on our Linked In page
The chance to team up with other brands in the same space at events and tradeshows, reducing costs and increasing visibility
The opportunity to network and collaborate with other like-minded brands - as we've discovered there is definitely strength in numbers!
KFDC Membership Benefits
Our Members
Officially Partnered with YF
The Kids’ Food & Drink Collective are now official partners of YF, an expert FMCG consultancy that helps innovative consumer businesses scale successfully.
Our members can access exclusive benefits, including invitations to YF events, discounts on all their private training courses AND a 10% discount and fast track access to their Starter Programme, which offers smaller brands the expert guidance and tools they need to grow from pre-launch to £10k+ in monthly sales.
Join the KFDC
Join the KFDC
With the support of our independent panel of accredited dieticians and nutritionists, the Kids’ Food and Drink Collective has developed a set of criteria that a brand’s products will need to meet in order to join. It has been designed in line with public health guidance and aims to capture products that show a commitment to promoting improved health, nutrition, and overall well-being.
Please visit our How to Join page to find out more about our applying to become a member of the KFDC.